Founded in 2013 in Boston MA, RealDirection provides expert sales and business coaching to self-employed professionals all over the United States. RealDirection clients are smart, motivated self-employed professionals, entrepreneurs, and sole proprietors who invest time, money, and effort into the coaching process.

Our Approach

“Pauline combines the experience of a proven sales person with the knowledge of what it takes to get there.”—Robert

Boston Sales Coach

“Pauline has a way of breaking through the clutter to help me focus on my goals.” —Artem

Meet Pauline

Pauline truly believes that an investment in coaching is an investment in business growth and success. She attributes her own success to hard work, and to a singular desire to discover and utilize her authentic brand and to use that as the basis of her business development.

What Is Coaching

She brings a perspective that empowers, not encumbers.”—Shannon

What Is Coaching

Through personalized sales coaching you can accelerate the time it takes to find your own sales voice – and that leads to better sales. We know that you have the answers inside you, we know how to help you draw them out. We help you compressed timeline of the evolution of your business. Because as a real estate agent or a sole proprietor, time is truly money. An investment in a coach is an investment in the future fiscal health of your business.

Who We Coach

“I had all the answers inside of me, I was just missing the right questions.”—client

Who We Coach

The culmination of everything you have learned thus far in life has placed you where you are today. The skills you have honed might make you a master surgeon, but now you understand that there is more to running your business than just having a steady hand and a good bedside manner.